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3 Common Mistakes when Selling Artwork

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They say that the first step is always the hardest, and this adage certainly hold true when it comes to getting a successful Shop off the ground. You think you’ve got it all sorted, but you’re still not hearing the sweet sound of the cash register bells dinging. What’s the deal? Well, typically tweaking a few key things will go a long way towards making those chimes ring. We’ve hatched a problem-solving approach for you to help you navigate your way to Money Town.

Your Designs Lack Focus

Offering a variety of different designs and styles to have a little something for everyone would seem like a good idea, wouldn’t it? Well, believe it or not, it’s one of the biggest mistakes you can make. It’s important to establish a recognizable image and brand for your Shop in order to stick in the memory of your customers. It’s all about the general image that lends character to your Shop and will ultimately give an incentive for the customer to spend money.

Sound Advice:

  • Always ask yourself the question “Would my personas like what I create?” Only offer designs to   which you can answer a resounding YES!
  • Be confident in expressing your own style. When people can recognize your imagery and typography as yours, you own it!
  • Less is more. Some of the best designs make an impact because the visuals are reduced to the bare essentials. The same is true for your Shop: focus on your best signature designs, and don’t overload your Shop with flotsam and jetsam.
  • If you have ideas for different types of designs, open a new Shop with a new theme. This will help you avoid making compromises.

Your Product Selection Doesn’t Fit

Aspire to create a symbiosis of designs and products. There’s little use in offering a plethora of products and hoping that customers will pick the one they like best. Try to imagine what kind of products your peer group will take to and focus on these core products. Also, limiting the range to certain product categories (e.g. men’s clothing and accessories) should prove beneficial.

Sound Advice:

  • Adapt your designs with a product in mind. Since the printing area available on the product is an important factor, your design may need to be adjusted to fit different products. For example, when creating a design for a smartphone cover, it often is a good idea to fill the whole possible printing area to avoid white space.
  • Use your common sense when it comes to seasonally-appropriate gear. Offering long sleeve products in the colder months and T-shirts and tanks in the warmer ones are always worth a consideration. And bear in mind that one color item works better than another. See our Black vs. White article for proof!
  • Product updates require a swift reaction on your side. Keep checking your newsletters and product news section in your user area to stay on the ball. Here, you’ll find valuable information on trending colors as well.
  • Analyze your sales statistics in order to be able to focus on products that do well for you.

Your Shop Can’t Be Found

If you cannot already count on a committed fan base, making yourself visible is a rather important aspect. You need to apply yourself to Shop Marketing and exercise patience before you can reap the rewards. There are a few things you should get started with immediately, and you can use several tools to monitor and make changes over time to lure more customers to your Shop.

Sound Advice:

  • Take the initiative! Think about a suitable name before opening your Shop, and be sure to register this name with social networks, even if you’re not planning on using these channels immediately.
  • Establish a Facebook fan page. Post info and updates on your Shop in regular intervals, and fill people in on the creative process while always sharing product pictures and updates on currently running promos. You’ll find a few ideas for Instagram activities here.
  • Try to think like your customers. What search terms would they type into Google to find your products? Choose the wording for your meta data (tags, product names, product descriptions) as precisely as possible.
  • Monitor your Shop. You can optimize your settings by gleaning valuable input through the free Google Search Console to improve your Shop’s presence in search lists.
  • And PLEASE don’t forget to index your Shop with Google: https://www.google.com/webmasters/tools/submit-url?pli=1

We really hope that the advice we offered is useful to you. Try to be patient while making improvements wherever you can when it comes to Shop maintenance. We’d like to wish you the best of success!

What are the main challenges for you as a SpreadShop seller? Are there any aspects you would like to learn more about? We look forward to your feedback!

The post 3 Common Mistakes when Selling Artwork appeared first on The US Spreadshirt Blog.


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